A New Way to Assess Product Teams
After decades of launching products, scaling startups, and studying failures, we’ve cracked the code. Our methodology reveals the truth about your product organization – no sugar coating, no vanity metrics, just clarity on where you are and how to improve.

Step 1: Process Evaluation

We examine every function around the idea-to-cash wheel using a comprehensive assessment framework. Here are just a few of the critical questions we investigate:

Step 2: Results Analysis

We dig deep into the metrics that matter, analyzing numerous aspects of your product performance. Key areas include, but are not limited to:

Step 3: Here’s What You Get

Move from assessment to action with our battle-tested deliverable suite. We transform weeks of intensive analysis into practical tools for change:

The Four Outcomes: Where Do You Stand?

Every product organization falls into one of four categories based on our rigorous. This is a battle-tested framework that helps you understand where you are, and what to do about it.

Promising

(Strong Process/Weak Results) The foundation is solid. With clear expectations and the right focus, results will follow.

Dying

(Weak Process/Weak Results) Unless there’s a clear path to improvement, save your resources. (Unless you’re specifically looking for turnaround opportunities.)

Future Unicorn

(Strong Process/Strong Results) Perfect for investment opportunities or acquisition targets. If you find yourself here, protect what’s working – you’ve got something special.

Questionable

(Weak Process/Strong Results) Results look good but may not be sustainable. Requires careful evaluation of the transformation effort needed.

Designed For Decision Makers

Our proven methodology delivers exceptional value for:

PE/VC firms conducting due diligence

PE/VC firms conducting due diligence

Product leaders looking to benchmark their teams

Product leaders looking to benchmark their teams

Organizations planning digital transformation

Organizations planning digital transformation

Startups preparing for scale

Startups preparing for scale

Companies evaluating acquisition targets

Companies evaluating acquisition targets

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The Process Is the Product

Sustainable product success isn’t about one big win – it’s about having the right system in place. Our assessment helps you build that system.